All automotive marketing aims to capture attention, create an emotional connection, and explain and motivate. Videos are the best way to accomplish these goals. If you’re not using video as part of your car dealership marketing strategy, you’re missing out on a powerful way to engage customers and close more deals. Videos offer a level of authenticity and engagement that text or email can’t, and they’re proven to increase contact ratios, appointment set-to-show ratios, and, ultimately, sales. A great way to leverage video is with a personalized welcome video. This type of video is sent to a lead when they fill out your car dealership contact form, and it’s a chance to build trust and connect with potential customers before they step foot in your storefront.
Explainer Videos
Using video is an excellent opportunity to showcase your dealership’s unique culture while offering much potential for personalization. In this regard, knowing some video marketing tips for car dealers is essential. Video can make your dealership stand out and create a memorable customer experience. However, the quality of the video content you produce is crucial. An explainer video is a great way to inform your customers about a specific vehicle you have in stock. It can also be used to generate interest in a new model or promotion that your dealership is offering. These videos can be super personalized and are a fantastic way to show your customers that you care about them. They’re an excellent option for your clients’ questions and can be super engaging. To be effective, these types of videos should speak directly to the needs and concerns of your target audience. This will ensure that your message is clear and concise. Moreover, it will help your audience understand how your product can provide them with the necessary solutions.
Testimonials
One effective method to demonstrate your dealership’s reliability and trustworthiness to potential customers is through video testimonials. Unlike reviews, you have control over who appears in the video and what information they share, which allows you to highlight specific vehicles and cultivate trust with your audience. To obtain testimonials, contact previous customers who had a positive experience at your dealership through email, phone, or in person and offer an incentive, such as a gift card or exclusive discount, to encourage them to participate. These videos can be showcased on your website, VDPs, and online car ads to showcase new arrivals. They can also help increase visitor engagement on your website by keeping them interested longer. In a world of advertisements, video testimonials are an excellent way to stand out and attract more traffic to your dealership.
Virtual Test Drives
Car shoppers are first and foremost researchers, so providing them with the information they need in the format they enjoy – video – is critical. The video also provides a way to differentiate your dealership from the competition and build trust with consumers before they step on the lot. Virtual test drive videos are one way to do this, but there are others you can create. You can also create a “meet the team” or “day in the life” video that shows the real people behind your brand. Consumers love seeing a human face behind the logo, so they’ll be more inclined to trust your business. With the right automotive video marketing solution, you can personalize these videos for each customer. You can promote this video on your website, social media, or third-party listings and in your paid search and display ads.
Behind the Scenes
Creating videos highlighting the people behind your dealership, the employees, management, and the overall business is an excellent way to build trust and connect with customers. This type of video can include interviews, office tours, announcements, events, or anything else you would like to share with your audience. Car dealers can also use these types of videos to showcase a specific vehicle and generate interest in the brand. A video highlighting a car’s safety, fuel efficiency, or performance features can help land consumers on the car they want. The bottom line is that with all the ad noise out there, businesses need to stand out and get attention however they can. Video is the most effective marketing tool to do this. It allows your business to create a more personal connection with consumers and increase the average session duration on your website. Ultimately, this leads to higher conversion rates. Schedule a free video strategy session with our team today to learn more about the power of video marketing in your car dealership.
Car Walkthroughs
A car dealership video that showcases a specific vehicle can be the perfect way to create an emotional and visual love letter for that particular model. Featuring inspiring music and impactful voiceovers, a well-crafted car walkthrough will ensure that your customers walk away not only knowing the details about the vehicle but also feeling connected to it. This type of content is particularly effective when paired with the correct text on your website. A lot of information is lost in the written word when a consumer browses a dealer website, but the video adds an extra layer that can make your vehicles stand out from your competitors. If you want to go further, consider creating a year-in-review video for your customers. This can be super personalized with the help of a tool, and it will remind your customers why they chose you over your competitors. In addition to boosting your SEO, this type of content can also help boost your brand loyalty. Car buyers will only sometimes buy the first vehicle they see, so you must clarify that your dealership is a one-stop shop.
